aldi back to school

For parents back to school couldn’t come around quick enough. That’s why our ALDI campaign aimed to get parents and kids excited about their Back-to-School range with out of this world adventures. We created two children’s characters ‘Al & Di’, who got up to lots of playful adventures across TV, social, OOH and in 200+ stores. The creative platform ran for 5 years and I even snuck in references from my childhood for my mum.