Dan Pritchard Art Director ALDI Expressi — dan p

Expressi campaign

A regular guy named George was cast to endorse the ALDI Expressi machine. Pinning him against ALDI's number one competitor, Nespresso's George Clooney, and showing customers that they put the savings in their pockets not the celebrity endorsement.

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I made a video of the video on the site that is about creating some internet.

Expressi campaign

ALDI Back to School (TVC/PRINT/SOCIAL)

dan p. art direction

dan p.
art direction